Mars M&M’s launches campaign showing funny camaraderie between iconic Red and Yellow brand characters

Adding to the momentum of its national launch, M&M’s amps up its marketing efforts with the release of a digital film highlighting the comic camaraderie between the iconic Red and Yellow brand characters. The film sets a dialogue between Red and Yellow with reference to their grand debut in India, as they speak to their ‘fans’, laced with wit and humour. The campaign is conceptualised by RK Swamy BBDO.

Being hangry is a real thing! Science shows that staying hungry can cause changes in your mood

Does your mood change when you're hungry? Anger, impatience, irritation and lack of concentration are amongst the most common hunger behaviours, according to a survey. 

The week-long survey to evaluate spontaneous hunger traits and gauge people's perceptions towards them was conducted across Chennai, Kochi and New Delhi. 

The survey, by Snickers Mars Wrigley Confectionery, was rolled out in phases involving a combination of triads, at-home in-depth interviews and focused group discussions, a statement by the company said. 

Snickers has the Answer to Your ‘HANGER' Pangs

SNICKERS from Mars Wrigley Confectionery has launched a new innovative spin to its regular chocolate bar packaging. The newly launched SNICKERS Hunger Bars have swapped the Snickers logo with hunger-related symptoms on the packaging. The new limited-edition packs will feature different hunger symptoms in four local languages.

The SNICKERS Hunger Bars campaign builds upon the brand’s global philosophy of how you’re not you when you are hungry. In India, the campaign gets a new spin through the tagline ‘Who Are You When You Are Hungry?’.

'Who are you when you are hungry?', asks Snickers India

Snickers has been riffing on the ‘you are not you when you are hungry’ theme for a while and India is no exception. The latest salvo from the brand sees people morphing into different personality types, answering the question who are you when you are hungry.Indians can now pick packs that either represent who they are when they are hungry or pass them on to friends who match the description, with options like Pakau, Cry Baby, LaatSahab and Drama Queen to choose from.

Mars Wrigley to bring in new brands, products to ramp up India business

Global major Mars Wrigley Confectionery plans to accelerate its pace of growth in India with the introduction of new brands, expansion of its distribution network and launch of innovative formats.

In India, the company is known for its chocolate and confectionery brands such as Mars, Snickers, Twix, Galaxy, Bounty, Orbit, Boomer and M&M’s.

India critical market for Mars, we are poised for growth now: Stephen Badger

Mars, the company behind Snickers, Wrigley and Milky Way, has spent more than Rs 1,000 crore to set up initial assets in India. The $35-billion company in collaboration with Tata Trusts launched a lentilbased snack GoMo nearly three years after announcing a partnership to work for advanced agriculture development, address malnutrition and improve food safety in India. The country holds extraordinarily high priority in terms of markets, Stephen Badger, chairman, Mars, told ET in an exclusive interview. Edited Excerpts)

Mars,Tata Trusts to work on addressing nutritional gaps

To help address the nutritional gaps among children, American chocoloate maker Mars and Tata Trusts Wednesday introduced a lentil-based snack aimed at increasing protein intake.

Ratan Tata, chairman of Tata Trusts which is the largest charity in the country and own the largest conglomerate Tata Group, termed nutrition as an "important cause" critical for the country, saying it "enduringly improves the quality of people's lives and achievements."

Mars India is recognized as one of ‘India’s Best Workplaces in Manufacturing’ by Great Place To Work®

Mars in India has just been recognized by the Great Place To Work® Institute as one of ‘India’s Best Workplaces in Manufacturing’!

Every year, the Institute invites applications from manufacturing organizations to be assessed and evaluated to be considered India’s best workplaces. This year 108 organizations applied for this title and the Institute conducted a rigorous assessment to understand their workplace culture and identify the best 25 organizations in the sector. To be recognized as one of them is a huge accolade that the team can be very proud of.