When we started Mars Edge, we set out to contribute to better lives through nutrition.
Since then, we have started to bring that vision to life through the GoMo™ brand (for targeted nutrition in India) and Cocoavia® (a cocoa extract-based dietary supplement).
But it has always been a key ambition of ours to build a presence in personalized nutrition.
In today’s world it’s widely recognized that people are hard-wired to belong and to feel accepted by others. In fact, science says the need to belong is a fundamental source of motivation, impacting our personal productivity and our organizational performance. When American psychologist Abraham Maslow developed his ‘hierarchy of needs’, he pinpointed how important a feeling of belonging is.
Powerful messages — and provocations — were offered by Jean-Christophe Flatin, President of Innovation, Science, Technology & Mars Edge, and others at the 2019 Responsible Business Forum’s “Economics of Mutuality: Putting Purpose into Practice.”
Jean-Christophe Flatin, president, Innovation, Science, Technology & Mars Edge at Mars shares how forward-thinking collaboration is at the heart at helping to solve the global nutrition challenge.
At Mars, the actions we take today make an important impact on the world we want tomorrow. This is especially true for the inclusive culture we foster, because we know inclusivity makes our business stronger for the future.
For over 20 years, Mars has been investigating cocoa flavanols, a group of bioactive compounds that are naturally present in cocoa. These natural compounds are found in certain foods like blueberries, grapes, apples, and tea and various other fruit and vegetables. Raw cocoa has a particular mixture of these compounds, known as cocoa flavanols.
Today we live in a world where more than half the population faces some form of nutritional deficiency. At Mars, we want the world tomorrow to be one where people - especially children - don’t experience nutritional gaps. Our new business segment, Mars Edge, is set up to use the latest science, technology and data, and form innovative partnerships to help find solutions to complex issues like this.
