MUMBAI: They are fun, they are irresistible and they are now in India!
This morning, M&M's® took Maximum City by storm and, oh boy, what a grand filmy
entry. Mr.Red and Mr.Yellow scootered down the iconic Gateway of India, in true Bollywood style, channeling their own Sholay moment a la Jai and Veeru, leaving the crowd ecstatic.
Mars International India, a wholly owned subsidiary of Mars Inc., operates in two categories, a pet care manufacturing and marketing business; and a chocolate importation and marketing operation.
Globally known for their camaraderie and friendly banter, the Red and Yellow M&M's® were in Mumbai to share happiness and spread joy in their unique style!
Mars Chocolate GM - India & Indian sub-continent Andrew Leakey said, "India is a priority market for Mars Incorporated and we are committed to bring our best loved brands to Indian consumers. Our product portfolio in India reflects the same promise while offering our consumers the consumers the power to make informed choices. With the launch of M&M's® in India, our aim is to grow the nascent bite-size category in the market. Across the world, for more than 70 years, M&M's® have been a favorite brand."